One to One Hundred have established a longstanding partnership with Fisher & Paykel, delivering a multitude of renders featuring their diverse range of products. Throughout this collaboration, we have produced retailer renders, global renders, product shots, and vignettes spanning kitchens, laundries, and outdoor spaces. The showcased renders exemplify Fisher & Paykel's refined art direction, which has evolved over the past decade to position them as a leading brand within their respective categories. Given their meticulous attention to product presentation, we have closely collaborated with their various in-house design and marketing teams to ensure the desired outcome is achieved.
What sets this work apart is its departure from traditional photoshoots, typically requiring substantial budgets to cover set construction, props, studio lighting, professional photography, retouching, and project management. Over the years, we have achieved catalogue-quality, photorealistic results at a fraction of the cost, while benefiting from greater creative flexibility to swiftly modify products, props, and materials as needed.