Nestled on a sprawling, north-facing site at the intersection of one of Auckland's most prestigious streets and Remuera Village, Victoria Lane unveils a collection of residences renowned for their distinctive style and grandeur. This exceptional collaboration between Leuschke Group Architects and James Doole Design pays homage to the opulence of a bygone era, presenting a contemporary interpretation of New York glamour, tailored to captivate Remuera's most discerning buyers.
Renowned for its majestic tree-lined avenues and elegant character homes, Remuera stands as an affluent suburb of choice, drawing families who are enticed by its exclusive private schools, serene streets, and convenient city-fringe location. With its lavish design, five-star amenities, and luxurious price point, Victoria Lane stands as one of the many esteemed developments catering to the affluent downsizer market within the area.
Given the paramount importance of setting Victoria Lane apart within a competitive landscape, our design brief called for a distinct brand that would exalt this unparalleled offering while harmonising with the grand architectural presence and coveted position atop the Remuera ridgeline.
We proudly unveiled an elegant brand identity rooted in our interpretation of the building: Classic Meets Contemporary Edge. With its graceful curves and elongated strokes, the wordmark emanates an Art Deco essence, imbuing the brand with an enduring elegance and charm. Our choice of a monochromatic palette pays homage to this era while allowing the warm tones of the exterior stone to leap from the page.