One to One Hundred was commissioned by Homestyle magazine and Fisher & Paykel to participate in their Led by Design series, an exclusive showcase highlighting F&P products in four custom-designed kitchens crafted by renowned local designers: Material Creative, Juliette Wanty, Gezellig Interiors, and Seear Budd-Ross.
In collaboration with the designers, we received a basic 3D model, annotated elevations, material references, furniture details, and feedback on the drafts. Our task was to create a captivating hero render for each kitchen, along with two additional detail shots that accentuated the seamless integration and sleek design of the F&P appliances, aligning with the planned three-page layout.
Each kitchen presented a unique and thought-provoking vision, posing a creative challenge to accurately capture the essence of the designer's concept in our imagery. By carefully selecting cameras, lighting techniques, color grading, and furniture arrangements, we aimed to enhance the distinctive character of each kitchen. This render series required a harmonious blend of photorealistic rendering and artistic sensibility, allowing us to effectively communicate the designer's singular vision through a concise selection of images.