

Ode
Welcome to your new joy
Our strategy for Ode was to create a buyer-centred brand that tapped into the emotional connection our audience has with Remuera. 'Ode' embodies the affection our audience holds for Remuera, as well as the dedication and pride invested by our project team in this undertaking. It is a place designed to celebrate the joy of living, thoughtfully crafted to elevate daily experiences within the walls of your home and beyond.
The visual identity for Ode draws inspiration from the word’s inherently emotive and poetic associations, using typographic expression to convey a romantic and refined persona. Elegant and delicate yet confident, Ode embodies a distinctive classic style with a contemporary voice that resonates. Ninna, our hero typeface, blends historical forms with contemporary design. With classical characters and beautifully intricate swash alternates, it exudes a romantic quality, perfectly embodying the emotive attributes inherent in the meaning of 'ode'.
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