The Hatch Papamoa
The future of work
Inspired by The Foundry's success in Hobsonville, Zaha Capital saw an opportunity to bring the Bay of Plenty's first light-industrial development to innovative entrepreneurs and small businesses. Located within Papamoa Junction — the region's first intensive mixed-use development — The Hatch needed to establish itself as a pioneering venture in a market with no direct precedent.
Working with Colliers International, we discovered that The Hatch would naturally attract a community of forward-thinking businesses, drawn to Papamoa's projected growth as home to 47% of new Tauranga residents by 2028. The challenge was creating a brand that would resonate with this entrepreneurial audience whilst positioning The Hatch at the heart of Papamoa's transformation.
Deliverables
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