280 Central
The new centre of the city
Stonewood Group's vision for 280 Central was to transform a 1970s tower into a premium commercial hub that would revitalise Queen Street's underutilised midtown quarter. However, positioning this development required more than location — it needed to capture the momentum of Auckland's evolving city centre.
Our challenge was creating a brand that would attract "centrally-minded" businesses forward-thinking organisations seeking to be at the epicentre of urban transformation. The development sits strategically between two leading universities, a bustling arts scene, and expanding business district, yet needed differentiation in a competitive commercial property market.
Deliverables
Let's start a conversation.
If you're looking to launch a new project, enquire about a service or have any other questions, simply reach out using the contact details below.
